win - its just in my DNA, just wanting to win, he said.dddddddddddd. So its not li

EL SEGUNDO, Calif. -- The Los Angeles Lakers spent the last few summers attempting to sell the NBAs top free agents on the franchises glamorous combination of history and Hollywood.From Dwight Howard to LaMarcus Aldridge, that pitch went terribly -- even more terribly than the Lakers last few seasons.So general manager Mitch Kupchak is trying something new this summer: The Lakers are selling their future, not their past.I do feel like we have a lot more going for us this year than we did last year, Kupchak said. We can focus a little bit more on the basketball side of it, because we do have more to sell. The franchise and the city have always sold themselves. Im not sure well concentrate as much on that as we did last year.After the worst season in franchise history and the retirement of Kobe Bryant, the Lakers have roughly $55 million in salary cap room to use in the free agent signing period -- but the glitz and celebrity that once attracted the likes of Shaquille ONeal arent as impressive in the 21st century.Instead, Kupchak hinted that the Lakers will attempt to attract players who are interested in getting in on the ground floor of the next big thing, not in joining Bryant in an attempt to climb back to the heights repeatedly scaled by this team.Will it work? Even Kupchak isnt sure. At least the Lakers are ready to start their next chapter.It might not be different, Kupchak said, before quickly adding: I think this year is different.The Lakers are looking for leaders and contributors to join an interesting young core, consisting of No. 2 pick Brandon Ingram, DAngelo Russell, Julius Randle, Jordan Clarkson and Larry Nance Jr. The group is unproven, but undeniably intriguing -- and in clear need of a veteran presence beyond guard Lou Williams.We didnt have as much to sell last year and the year before, Kupchak said. And we only had enough money for one (maximum contract for a) player last year, too. So I think this year, we have more to sell. We have Julius, DAngelo, Jordan Clarkson, whos a year further along, and Larry Nance.Running the show is 36-year-old coach Luke Walton, a prized prospect himself after his standout work with the Golden State Warriors.The former Lakers forward began his pitch to potential new players at his introductory news conference, emphasizing his knowledge of the teams tradition as he begins to change the way it plays.The future is bright, Walton said. Were going to play an up-tempo game ... and we have money to spend. I know the Buss family, and I know the Lakers organization. They do what it takes to win. That, to me, is all you really need to know. I dont see why you wouldnt want to come here and play.The Lakers already know they wont land the biggest prize in the market after Kevin Durant declined to meet with them. Yet there are plenty of candidates who could be intrigued by their combination of potential and the lavish compensation for playing on LAs most popular team.Big men Al Horford and Hassan Whiteside both intrigue the Lakers, as does forward Nicolas Batum. DeMar DeRozan, a Compton native, has long been rumored to be a homecoming candidate, although Lakers fans are sharply divided on the wisdom of giving big money to a streaky player.The Lakers have just six players under contract for next season, and that includes shooting guard Nick Young, who might be gone soon. Ingram also will definitely be on the team, but Kupchak is eager to put veterans around his blue-chip prospects.I think history tells you that a bunch of young guys on a team is probably not a good thing, Kupchak said. They look around for leadership and advice from somebody whos been through this a couple of times, and if theres nobody to talk to, then they really dont know how to handle the situation. So I think we will look to add some veteran leadership, and hopefully not only leadership, but guys who can help us win games.Custom Ron Santo Jersey . The All-Pro lineman got the leg bent under him while trying to make a tackle during the first half of a 22-20 overtime loss at Miami on Thursday night. The medical staff initially thought hed torn the ligament, and the test a day later in Cincinnati confirmed it. Custom Bo Jackson Jersey . -- Jaye Marie Green shot a 4-under 68 on Thursday to increase her lead to five strokes after the second round of the LPGA Tours qualifying tournament. http://www.customwhitesoxjersey.com/custom-bo-jackson-jersey-large-201p.html . Down by seven with 90 seconds left in regulation, thats where they looked comfortable. Custom Luis Aparicio Jersey . Clarke was injured while practicing on the Doha Golf Club range after the pro-am on Tuesday. The Northern Irishman arrived at the course on Wednesday hoping to start, but after hitting a few balls on the practice putting green Clarke advised officials he was not fit to play. Custom White Sox Jersey China . Clarke was injured while practicing on the Doha Golf Club range after the pro-am on Tuesday. The Northern Irishman arrived at the course on Wednesday hoping to start, but after hitting a few balls on the practice putting green Clarke advised officials he was not fit to play.Lewis Hamilton has admitted his frame of mind shifted in the final races of last season after his early victory in 2015s world championship.Hamilton proved almost unbeatable in qualifying and races for three-quarters of his triumphant campaign, claiming 11 poles and 10 wins over the seasons opening 16 rounds as he clinched the third drivers title of his career in Austin in late October.But once crowned champion the balance of power at Mercedes shifted, with Nico Rosberg beating Hamilton in each of the final three races. Speaking on his return to testing action at Barcelona, Hamilton acknowledged for the first time that his early title win had affected his mind-set. My frame of mind shifted after I won the championship last year, he said. The intensity of the championship was over and I enjoyed it more than I ever enjoyed an end of a season in my whole career - both in the car and outside the car.I still arrived and did the job in terms of scoring points for the team.After nearly three months off from driving, during which he has visited numerous locations in North America and Europe, Hamilton declared he felt mentally very strong at the end of his first full day of 2016 testing on Monday.And while his career objective of three world titles has now been achieved, Hamilton promised he is ready to test himself again against his rivals in 2016. Mercedes driver Lewis Hamilton completed 156 laps in the W07 on day one of the first Barcelona Test I feel absolutely ready get back in and win - its just in my DNA, just wanting to win, he said.dddddddddddd. So its not like I have to reinvent myself or go and find extra motivation from thin air, its just there, thankfully.For sure, the competition is going to be stronger than ever this year and I have to make sure Im stronger than ever so that I can face whatever is thrown at me.The Sky Sports F1 Digital team will be providing live commentary from dawn until dusk on all four days of both Barcelona tests while Sky Sports News HQ will also deliver live updates from trackside.Also See:Latest video updates from BarcelonaHonda boss Arai stands down ' ' '