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3 Real Estate Web Site Features That Convert Visitors Into Customers ECommerce Articles | June 5, 2007
Real estate agents typically try and immediately convert their website visitors into a paying customer. Instead, initiate a relationship with your visitor. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.


Copyright (c) 2007 Donna Gunter


Recently I had a conversation with a REALTOR who had paid a good chunk of change to Google for his Adwords campaign. His complaint? He got lots of traffic (and paid Google for lots of clicks) but none of them turned into clients Cheap New NFL Jerseys , or even into prospective clients, for that matter. I took a quick look at his website and quickly realized his problem -- a major website sin committed by online business owners everywhere. He expected that the visitors to his site would take him up on his invitation to contact him immediately to hire him to sell their home upon learning about his services.


What's wrong with that -- isn't that a reasonable call to action? The fallacy in that line of thinking is that unless the visitor has already been searching for a real estate agent offering a particular set of services (and I would estimate that to be one in every 100 or so visitors to your site, but it's probably closer to one in every 500) Cheap NFL Jerseys China Free Shipping , you're never going to see or hear from that visitor again. Think about it -- how often do you buy someone's services as an impulse purchase? So, if you expect visitors to go immediately from meeting you to hiring you, you're going to be sorely disappointed.


Instead of trying to immediately convert the visitor into a paying customer Cheap NFL Jerseys China Wholesale , initiate a relationship with your visitor via your web site.


This means that you create a strategy to move him through your like, know, and trust process so that he's well acquainted with you when he decides to he's ready to sell his home or look for a new home. What's the secret to this relationship-building strategy? It's a simple process of including the following 3 must-have features on your web site:


1. A clear call to action. This is true whether you have a one-page web site or a 100-page site. Your primary call to action Cheap NFL Jerseys Free Shipping , or your most desired response from your visitor, needs to be made crystal clear on your site. I believe without a doubt that the call to action that will earn you the most money in the long-term is to capture your visitor's contact info in some way. Typically this happens because you've created a form where the visitor is asked to input his name and email address into that form. Why would someone willingly part with his contact information? Because you have created a compelling offer -- your client capturing device.


2. A client-capturing device. A client-capturing device is a free giveway that is of value to your target. Cheap NHL Shirts Cheap Soccer Hats Cheap NHL Hoodies Cheap NBA Jerseys China Cheap MLB Shirts China Cheap Soccer Shirts China Cheap NFL Hoodies China Cheap NFL Hoodies China Wholesale Shirts Wholesale Shirts