How Effective Is Your Marketing Approach? Marketing Articles | January 4 Wholesale Germaine Pratt Jersey , 2013 There can be no doubt that marketing is at the heart of every successful business. By concentrating on this area, it's possible for you to build a thriving enterprise. With this background in mind, you may wonder why your own marketing efforts don't always pay dividends.
This is actually a difficult question to answer, without having an insight into your own approach. It's critical to be aware of the fact that successful marketing involves having a strong strategy in place and maintaining a focus on implementing that strategy. Without these two elements, it's very difficult to succeed.
Interestingly Wholesale Drew Sample Jersey , my own experience suggests that making the time to implement anything is often the biggest problem that many small business owners face. The reality is that this is usually due to the fact that marketing is not really treated as being a significant priority. In other words, there are always other things to do.
So what else could possibly be more important than the future success of your business? As small business owners, the unfortunate reality of the situation is that we are often expected to be fighting fires in all areas of the business. This may mean dealing with customer requests, or finding out why suppliers aren't able to deliver what they have promised.
Although these actions may be important to the daily running of your business, they do tend to work against the process of long-term planning. You may decide to take an optimistic approach and to think that you will deal with marketing Wholesale Jonah Williams Jersey , once things get that bit quieter. But is this a realistic approach?
The truth is that there will always be other areas of the business that get in the way. You'll always have phone calls, or urgent requests from employees. If you don't set aside dedicated time for dealing with your marketing requirements, then it's fair to say that progress simply won't be made.
With this in mind, you need to create appropriate time slots each week. Don't fall into the trap of believing that these are flexible and that you can always catch up on lost time at a later date. These marketing slots need to be permanent fixtures within your work diary. You may need to show real determination to keep things this way.
By concentrating your efforts on this area of the business, there's no reason why you shouldn't be able to find success. Having a clear plan in place and the opportunity to put it into action will ensure that you change the overall direction of travel. Don't settle for an existing strategy that's clearly not paying dividends.
Most advertisers have figured out that all of the "new media" is still subject to the same old disciplines. The Internet is a tremendous marketing tool Cheap Tyler Kroft Jersey , but as we learned with newspaper, TV, and radio, it only works when it is part of a marketing strategy that has the main goal of bringing in business.
If you plan on using any new media, you still need to follow some basic rules. Attracting attention Cheap Jake Fisher Jersey , appealing to the consumer's self-interest, and building a positive brand image is always a winning formula. And just as you did with print, TV and radio, you'll need to integrate your message across any new media you use. Simply put, say the same thing everywhere.
New media and the web in particular have forever altered how consumers shop. You're missing a tremendous opportunity if not on-line. To give you an idea of how the web has changed consumer behavior Cheap Cedric Ogbuehi Jersey , consider the following:
● 74 - 76% of all adults are online everyday
● Searching for information & communicating are the top reasons why people are online
● In 2006, there were 213 million "searches" each day
● Google now reports over 2 billion searches each day (this doesn't include the other search engines)
● 35% of adults actively participate in "social networking"
● 37% of all adults report getting most of their news online
● 29% report their ONLY source of news is from online providers
Unlike traditional mediums that tend to move like a tortoise, the web changes by the minute. Right now, the major search engines are becoming video players. Sporting events, concerts Cheap Josh Malone Jersey , movies and your favorite program can be viewed virtually anywhere, at any time. Net books and tablets poised to replace desktop computers. You can pay your bills with your mobile phone.
All this is very exciting yet challenging for marketers. Exciting in that we can communicate and do business with customers 247. Challenging due to the fact that consumers are in control.
While not exhaustive, here are several things you can do right now to increase your on-line visibility and take advantage of some of these opportunities:
● Create and post video introductions on your web site
● Take those same videos and create your own YouTube channel
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