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How to create a Strategic Position for your Company


By Abe Cherian

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The customers really know best. What you need to do is find
out from your best customers why they are doing business
with you instead of someone else. This tells you what your
real niche or core competency is within your company right
now.

If you think you do one thing and your customers think you
do another, then you need to make a decision. causes this
difference in perception? Did your marketing do too good of
a job advertising your weakness or what you do least
instead of best? Have you changed the way you do things and
haven't let your market know yet?

If from your results you think you're marketing the wrong
USP and losing business because your market has the wrong
perception of you Cheap Bobby McCain Jersey , then change it.

These are not minor decisions. They are also not minor
decisions for your company. These can be make or break
decisions. The good thing is you can survey your market.



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