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We knew that by sending a conventional feedback form, we'd receive pretty dismal response because people are basically lazy. And we knew that if we made clients an offer for returning the form, their responses would improve significantly.
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Instead of a 5% or possibly 10% return rate on the feedback forms, a whopping 76% of people returned the survey form. Sure, it cost them $1 each for scratchies, but after all Womens Justin Houston Jersey , $1 for valuable market research data is nothing.
One of our insurance industry clients also used this "reciprocation" law with amazing results. They gifted business owners a FREE clock, pen set or bag (each worth around $25) just for providing them with the due date on their insurance policies. The campaign consistently pulled 20-22% from a cold list THEN 80% of those respondents ended up insuring with the company when their policies fell due.
What can you do to capitalise?
That answer is heaps. It's a matter of showing your potential and existing clients that you care ... and it's about making them feel special. oes 2018[/url]