NHL sponsors say they expect the league to use next years World Cup of Hockey to trial on-uniform advertising. Every North American sports league has weighed the added revenue putting ads on uniforms would generate against fan backlash. Major League Baseball may have been the first major North American sports league to consider the money-generating move. In 1999, MLB considered putting logos on the sleeves of player uniforms, but commissioner Bud Selig said no. As recently as 2012, the NBA made up mock Boston Celtics and Chicago Bulls jerseys with sponsor logos in place of the Celtics and Bulls names on the front. The NBA ultimately decided against the move. The NHL has contemplated ads on uniforms for years. In 2008, a group of influential NHL players that included New Jerseys Martin Brodeur, Dallass Marty Turco, Detroits Dominik Hasek and Edmontons Dwayne Roloson urged the NHL to alter league uniforms, perhaps starting first with goalie jerseys. In September, NHL officials told team presidents that the league would prefer not to be the first major league in North America to feature on-uniform ads, even though the move might generate $120 million. But more recently, in the wake of the NHLs announcement of the eight-team World Cup of Hockey, sponsors say they expect the league and NHLPA to be aggressive with its marketing efforts. NHL officials have said privately that they hope the tournament generates close to $100 million. (The league recently sold the World Cups Canadian TV rights to Rogers Communications for about $30 million, NHL sources tell TSN.) The NHL has informed sponsors that it will feature about eight categories of sponsorships for the World Cup, selling each for about $1.5 million. To have a corporate logo featured on a team jersey would probably cost about $2 million per team, sources tell TSN. Buying the jersey rights to all eight teams would probably cost about $6 million. Companies such as Honda, McDonalds and Pepsi who sell in global markets would probably make the most sense for such a partnership. NHL chief operating officer John Collins told TSN it was premature to say whether the league would sell on-jersey ads. Our agreement with the IIHF/national federations provides us with all commercial rights to the (World Cup) including jerseys so we have the ability to potentially include a sponsor but have yet to decide whether we will, Collins wrote in an email. NHLPA spokesman Jonathan Weatherdon confirmed the union, which is organizing the World Cup in conjunction with the NHL, would consider jersey ads. All revenue options will be considered but no decision (on jersey ads) has been reached yet, Weatherdon told TSN. In professional leagues throughout Europe, player uniforms are covered in ads. When former Leafs star Doug Gilmour played in Switzerland during the 1994-95 lockout, he was reportedly asked by his team to put advertising stickers on the shaft of his hockey stick. Once, when he skated out for a pre-game warm-up, a team trainer asked him to adjust his socks to make a sponsors logo more prominent. The introduction of ads on arena rink boards in the late 1970s was a turning point for the NHLs ties to corporate North America. The Minnesota North Stars were the first franchise to debut rink board ads, selling eight pairs at $3,000 a pair. In Europe, hockey and soccer teams long ago accepted the concept of on-uniform ads. In the English Premier League, teams are expected this season to reap a collective $341 million worth of jersey sponsorships, the London Independent newspaper recently reported. 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The Broncos quarterback earned the offensive award Wednesday after passing for 374 yards and three touchdowns in a 37-21 win over the Raiders Monday night. Manning completed 32-of-37 passes and had a passer rating of 135. MONACO -- With Mercedes looking certain to run away with the Formula One constructors championship, the promising battle between Lewis Hamilton and Nico Rosberg should provide an intriguing backdrop for the rest of the season. Rosberg is only three points behind Hamilton, the championship leader, who has won the past four races. The two go back a long way, to their days karting together. But with so little separating them in the title race, their friendship looks set to be tested. Hamilton has even questioned Rosbergs desire to win. "I come from a not-great place in Stevenage and lived on a couch in my dads apartment, and Nico grew up in Monaco with jets and hotels and boats and all these kind of things," Hamilton said. "So the hunger is different ... if I were to come here believing that Nico is hungrier than me then I might as well go home." Those comments give the first indication that Hamilton, the Formula One champion in 2008, is applying pressure on Rosberg, who is far more inexperienced with four career wins compared to Hamiltons 26. Hamilton dismissed any notion of diplomacy when he was asked his ideal result at the Monaco Grand Prix on Sunday, replying "(me) finishing first, Fernando (Alonso) finishing second and Sebastian (Vettel) finishing third. That would be it for me. The dream result for the team would be the Mercedes cars finishing 1-2." Four-time defending champion Vettel is already 55 points behind Hamilton in fourth place, and two-time champion Alonso is in third, 51 behind Hamilton. They have one third-place finish each so far and dont look like closing the gap, so it looks like being Hamilton vs. Rosberg for the rest of the campaign. Before he joined Mercedes last season, Hamiltons final season with McLaren proved a tense one.dddddddddddd Relations with Jenson Button were strained and he was reprimanded by the team for posting confidential information on social media about McLarens telemetry in September 2012. Button said he was "disappointed" in him, but it also showed Hamilton has a ruthless streak. Even though Hamilton has won the past four races after Rosberg clinched the season-opener in Australia, he wants to dominate Rosberg more. "Even if we are a dominating team, I dont beat my teammate by 40 seconds," the 29-year-old Hamilton said. "Take the last race, it was six-tenths (of a second) between us." Hamilton has beaten Rosberg 4-1 in qualifying -- Mercedes has all the pole positions so far -- but Rosberg argues that it could swing back in his favour heading into the midseason. "Three of those qualifyings were in the wet; in the dry its 1-1 and its supposed to be dry on Saturday (in Monaco) so Im confident I can make it happen," said the 28-year-old Rosberg, who is the son of 1982 F1 champion Keke Rosberg. "Its been a tough battle up until now and I expect it to continue like that," Rosberg said. "Of course now hes had the result in a couple of races but its been very close. I just need a tiny bit to turn it around." It seems unlikely their relationship will ever become as intense as the one between Vettel and Mark Webber at Red Bull, who were known to ignore team orders when asked to let the other driver pass. "We will always have the years in karting, that kind of foundation of a long time ago," Hamilton said. "For example, I have been storing my safe in his house for several months and just took it back now, and that could always be the other way around." ' ' '